Methodologies like open innovation will therefore be a vital part of a future innovation management system in companies. Innovation management has a need for the ability to absorb external knowledge and to work together with experts that are traditionally not a part of the innovation process. For example, experts for the internet of things.
A company’s capability to stay competitive in today’s markets is mainly determined by its ability to serve customers with state of the art digital services. The need to rethink the traditional value chain is a crucial challenge to master. Digital services and business models cannot be developed with traditional innovation processes. New agile methodologies are necessary in order to meet these challenges.