Innovation controlling tracks the number of ideas received and their degree of maturity. These indicators provide an overview of the current status of idea generation and idea development through to monitoring the success of an innovation roadmap. To this end, various stages are defined within an innovation process that document the maturity level of an innovation project.
Innovation controlling has the task of continuously monitoring the extent to which search fields for innovation defined in the innovation strategy can be realized through a sufficient number of ideas and high-quality concepts. If, for example, a company pursues the strategy of launching new features on the market via product development and developing digital business models in parallel, innovation controlling monitors the extent to which both fields are continuously being driven forward. Without innovation controlling, companies might be faced with the situation that innovation fields are defined but their implementation is not continuously pursued.