In recent years, so-called “linear innovation processes” have increasingly come under criticism. Innolytics® Managing Director Dr. Jens-Uwe Meyer: “One reason could be that classic processes adopt a linear process from the search for opportunities to their implementation, which is not always the case in practice. The same management methods that lead incremental innovation projects to success might possibly cause innovation projects with a higher degree of innovation to fail. Correspondingly, companies seem to have a tendency towards incremental innovation.”
In the free Innolytics® study “Think Further in Innovation Management” you will learn more about how companies can align their innovation process with different types of innovation (incremental innovations, radical innovations, digital innovations, etc.).
Especially for the development of higher degrees of innovation – radical or disruptive innovations – the classical innovation process is only of limited suitability. In his book “Radical Innovation“, Dr. Jens-Uwe Meyer presents the model of the Innovation Greenhouses, in which teams develop new ideas outside the traditional innovation process.