How do you come up with a bright idea? The famous inventor Thomas Edison had a simple answer to this question:
“To have a great idea, have a lot of them.”
Although this quote is more than one hundred years old, it has not lost any of its relevance. Whether for digital strategy, innovation management or the continuous improvement process – teams and companies constantly need bright ideas. But how does a bright idea emerge? And what really stimulates ideation and creativity?
The answer is simple: Thomas Edison had a quota of ideas.
“A minor invention every ten days and a big thing every six months.”
He and his team had to meet this challenge.