Co-creation and open innovation: innovation strategies for the digital age
In times of digital change, companies face a great challenge: In addition to classic idea management and CIP, with which internal ideas for improvement are collected from employees and innovation management for the improvement and further development of existing products, they must enable the development of digital innovations in their innovation strategy. You need additional innovation methods such as open innovation and co-creation. In this article you will get to know them.
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In digital change, companies are facing a major challenge: they have to focus on hidden customer needs – needs that customers are currently unaware of. Various innovative approaches in innovation management have established themselves here in the past:
Customers are directly involved in the development process. Supported by tools such as the Innolytics® innovation management software, needs are discussed, ideas developed and concepts evaluated. The direct integration of customers into the development process ensures, for example, that apps get the right features, the functionality of customer porta