The case study Gerolsteiner shows how companies can use the methods of continuous improvement and innovation to drive digitalization forward.
Can water be digitized? The German beverage manufacturer Gerolsteiner asks itself this question in view of the megatrend of digital transformation.
“It’s obvious that you can’t download water from the App Store tomorrow“
explains Harald Stadler, Sales Director Gerolsteiner Brunnen. “But all the processes surrounding the distribution of our mineral water will change drastically as a result of digitalization.”
On a digital platform, Gerolsteiner called on around 130 employees to rethink sales processes. Gerolsteiner used the Innolytics® innovation management software for this purpose. Sales staff were able to discuss existing processes and submit suggestions for new ones.
The mission of the Gerolsteiner platform:
“Think sales completely new!”