How inspiring is your innovation strategy? Take the test
An innovation strategy has different purposes: It’s like a master plan for business innovation. It provides your idea management and your innovation management with a clear direction. It promotes digitalization and the development of digital business models. At the same time, however, an innovation strategy supports the development of an innovation culture. It inspires employees and thus increases your company’s ability to innovate. How convincing is your innovation strategy? You’ll find out in this article. You can evaluate your innovation strategy with a test.
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Take the test: How inspiring is your innovation strategy?
How convincing is the innovation strategy you communicate in your company? Answer yes or no to each.
| Yes | No | |
|---|---|---|
| Our innovation strategy is written vividly, easy to understand and attractive. | ||
| It awakens employees’ curiosity for change and transformation. | ||
| It encourages to think the unthinkable and to dare the impossible. | ||
| It appeals to dreams and stimulates the imagination. | ||
| Our innovation strategy is unique and authentic, it is not simply written off somewhere. |
Five times “no”
Your company pursues operational goals, but does not have an inspiring innovation strategy. Employees drive the operational goals of your company or department forward in a structured manner and with the necessary commitment. But assume it is: Your company’s innovation strategy does not ensure that your employees are committed to their work even after work.
Once or twice “yes”
You’ re already on your way. And you have probably already achieved your first minor successes. But still your innovation strategy does not really ignite. Think bigger and more striking! Imagine you were responsible for the front page of a major tabloid. What headline would you formulate about your strategy? Think about how you can describe your innovation strategy more clearly and vividly.
Three to four times “yes“.
Your innovation strategy seems to have a certain persuasive power, but it is not yet perfect. What exactly could you improve? Ask your employees! Talk about how they perceive the innovation strategy. Ask: ” How do you define our strategy? What do you think about it? What does that do to you? What does this strategy mean for your daily work?”
Five times “yes”
Congratulations! Your innovation strategy is convincing! Please make sure that you do not fall into any self-deception. It is often believed that a strategy is convincing. But don’t forget, the bait must taste great to the fish, not the fisherman.
Develop innovation strategies together with employees
Digital solutions such as Innolytics Innovation Software enable a new form of participation: the development of an innovation strategy jointly with employees. For example the German company Gerolsteiner developed ideas for digital processes and procedures using the swarm intelligence of employees. In our article about ideation challenges you will learn how to activate and use the creative potential of your company. Innolytics supports you in inspiring your employees and activate them using state of the art idea management software and innovation management software.